I wrote a bit about this before, mostly talking about The Clinton Rules of Engagement, but it’s something I feel warrants a lot more consideration.
Matthew Yglesias has a good takedown of Tim Russert, one of the worst members of the political press (sometimes called “The Villagers” by Atrios and others). The entire piece is good, but this part stands out the most:
The reason, of course, is that Russert doesn’t care — at all — about whether or not his actions inform the American electorate. Rather, he cares about creating a “news-making” event — likely something embarrassing for the politician — and about burnishing his reputation for toughness. He attracts a circle of admirers who share his perverse and unethical lack of concern for whether or not his work helps produce an informed public, gobs of less-prominent television journalists seek to emulate his lack of concern with informing the public, print journalists eagerly court opportunities to appear on the non-informative shows hosted by Russert and his emulators, and down the rabbit hole we go.
Russert’s attitude is, sadly, the dominant one among the political press—a lot of them couldn’t care less about producing an informed electorate. Most of us never get to meet a political candidate ourselves–we can’t sit down with them and talk to them and get to know their positions. Most of us rely on the political press to inform us about the candidates–they are the prism through which we view every election.
Unfortunately, the political press doesn’t care much about truth–they care about ratings. The media boils down to a handful of major corporations, all of which are focused on ratings and profits, not education and fairness. This means our political press is obsessed with entertaining people, not educating them.
Thus, to make politics more interesting, the political press tries to spice it up with fake controversies and baseless rumors, in lieu of talking about the issues. This puts us Democrats at a disadvantage, since we’re almost always right on the issues, which the political press doesn’t want to talk about. Meanwhile, the right-wing machine spends its days pumping out misinformation and rumors, trying to generate non-scandals against Democrats–which the political press is all too glad to pick up and run with, no matter how ridiculous the allegation is.
Remember in 2000, how the political press decided Gore was too smart and stiff and unexciting, while George Bush was the fun, entertaining guy everyone wants to have a beer with? I can’t remember how often the idiotic “person we’d all like to have a beer with” metric was brought up. That has no place in a Presidential election—the questions we should ask is, who will do a better job? Who will be the better President? Who has the best ideas? Who will improve this great country of ours? Personally, I don’t care if a politician is a bit wonky or dorky or stiff—as long as they’d be a good President, I’m happy to support them.
It’s frustrating, because those of us who follow politics see the political press take what should be a serious issue–a presidential election–and turn it into little more than rumor-mongering. They try to boost their ratings by treating politicians like they treat celebrities and treating political news the way they treat celebrity news–they want to treat Hillary Clinton and Rudy Giuliani like Britney Spears and K-Fed. Problem is, the way the press treats Britney and K-Fed won’t have any affect on my life or your life; the way they treat Presidential candidates will.
Politics is serious business, even if it is a bit boring. The role of the political press is to do their best to accurately and fairly inform the population, so we can make the best decisions possible. Instead, they resort to high-school level rumor-mongering and gossip, treating our presidential candidates as they treat celebrities. In the end, we all lose, because the prism through which we get our information is deeply, horribly broken–all we can see through it is a twisted view of the world.
UPDATE: Firedoglake pointed me in the direction of this study [PDF] from Harvard’s Project for Excellence in Journalism. It finds that the press has “offered Americans relatively little information about their records or what they would do if elected,” instead focusing on the mechanics of the campaign itself or the personal characteristics of the candidates.
It also defeats the “we’re just giving them what they want” argument that the political press uses to justify their negligent reporting–77% of people want more coverage of the candidate’s positions on the issues, while 45% want less coverage of who’s leading in the polls (the horse race, which the political press loves to obsess over).
If you have some time, read through the findings of the study–they’re incredibly informative. Basically, it proves what I and a lot of other people have been saying for a while: the political press is doing a bad job, and the American people are fed-up with the way they cover (or fail to cover) elections.